We might think we know what characteristics define each generation, even when it comes to real estate. Baby Boomers are downsizing, Millennials can’t afford to break into the market, Gen Z are tech obsessed, and Gen X… who are Gen X again? But are any of these prevailing notions true, or are they just stereotypes? In this special episode of REAL TIME, we talk to four REALTORS® from across the country about their experiences with clients of all ages and how each generation is navigating and redefining the landscape. First, we chat Gen X and Gen Z trends with Davelle Morrison and Austin Titus. Later, we explore what’s hot in real estate for Baby Boomers and Millennials with Rob Marland and Tanya Eklund.
Written by atomic55admin
As part of REALTORS Care® Week 2022, we’re joined by Chris Jarvis, co-founder of Realized Worth. At Realized Worth, Chris designs volunteering strategies to help businesses drive engagement, retention, inclusivity, and stronger relationships with their communities.
On Episode 32 of REAL TIME, Chris helps us understand how we can reprogram our brains to feel empathy for groups with whom we don’t identify. By breaking down barriers, and adopting a transformative approach to volunteering, it can help us see the world with a fresh perspective.
Canada frequently ranks as the best country in the world for its quality of life, but what does it mean to live in Canada? How does the Canadian experience differ among subsets of the population? And what social, cultural, or lifestyle trends might be impacting Canadians’ real estate decisions?
On Episode 31 of REAL TIME, we’re joined by Canadian media figure Lainey Lui, ETALK correspondent and co-host of The Social. Known for her sociological perspective on the value of pop culture, Lainey joins REAL TIME to put the Canadian experience under the microscope.
Over the last few years some industries have experienced a labour shortage while others have seen an increase. As the workforce continues to evolve, creating a culture that employees value is critical to attracting and keeping the right talent, and driving your business forward.
On Episode 30 of REAL TIME, we’re joined by Neil Thornton, President of the Thornton Group, to help REALTORS® and brokers, regardless of their role on a team, strengthen their leadership, coaching, and engagement skills. Gain insight on how to build a strong team culture anchored in a shared vision.
Historically, real estate has been a referral business, with business development driven by reputation. So, in an industry where word-of-mouth is your strongest marketing tool, how does modern marketing fit in?
On Episode 29 of REAL TIME, we’re joined by Priyanka Goswami, Executive Vice President of One-to-One and Customer Experience at award-winning creative agency No Fixed Address.
Priyanka joins REAL TIME to offer insights on how REALTORS® can take a focused approach to marketing their business, building a strategy that includes first-party data, personalization, success metrics, and more.